Monday, September 1, 2014

"Don’t Get Hooked" - Article on Lure-Guard in the business Observer


Norbert Zebny was fishing with his grandkids one day when he realized the lures on his fishing rods dangled dangerously at their eye level.

Sure, Zebny could play it safe and snip off the lure each time he fishes instead of hooking it to a ring on his pole. But that means cutting off the leader, too, and each one of those costs about $1 to replace.

So Zebny, a veteran of the manufacturing industry, devised an ingenious plastic shield that snaps around the lures. Surprisingly, there’s nothing quite like Lure-Guard on the market, and he’s now got a patent for it in the U.S. and Europe.

Although the Lure-Guard may look simple, bringing the product to market has taken nearly two years. Zebny estimates he’s invested $20,000 to $25,000 in the product. Besides this project, Zebny is a manufacturer’s representative in Florida for a half-dozen companies.

But the reception he’s gotten from prospective buyers and industry experts has been positive. Tackle shops are obvious buyers, but so are sellers of kayak accessories, for example. In addition to the safety aspect, his device keeps the lures from scratching an expensive pole, too.

Read the full article here

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